Altimeter Group Report on Successful Facebook Criteria

The following Slideshare presentation came from the Altimeter Group on "8 Success Criteria for Facebook Page Marketing." The Altimeter Group is led by Charlene Li, author of Groundswell and Open Leadership, two books I highly recommend. In this presentation, Jeremiah Owyang and others reiterate the eight criteria that showed up in their study and talk about who is doing it right. Worth a look. Let me know what you think. For me, #3 and #5 are areas I need to pick up--be up to date and participate in dialog. I have a tendency to "post and forget about it," but I know that's not as effective as participating and encouraging dialog on the page.

The 8 Success Criteria For Facebook Page Marketing

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